Branding made measurable.
Tell me more
3×
Return per report
Agencies charge clients $2,500–$5,000 for a report that costs $950.
40hrs
Returned to your team
What once took weeks of manual assessment takes minutes.
2,000%
Revenue opportunity unlocked
Average follow-on services per client: $19,500 in new scope.

The opportunity

One report.
Multiple revenue streams.

In minutes, DR. BRAND produces a 17-page report, co-branded with your agency, measuring your client's archetype and brand health across logo, colour, typography, tone of voice and photography.

Every report closes with a brand prescription, a tailored list of recommended services your agency can deliver to improve their score. Your client sees the problem. You're already holding the solution.

Free brand health check

Free brand health check.

Enter a client's URL to generate their brand health score. 81% is the benchmark for healthy Australian brands.

No account required. Enter any client website URL to get started. One check per email address.

The archetypes

It's okay to have a type.
Successful brands do.

The strongest brands are built on consistency, not chance. Every brand aligns with one of four archetypes, the invisible logic behind instant recognition. Once identified, it becomes the foundation of your client's Brand Prescription, guiding the strategic improvements that build stronger brand health.

Type O
The Operator
Bold primary colours, high contrast, broad appeal. Built for instant recognition at scale.
Think: Bunnings, Big W, Harvey Norman
Type A
The Acrobat
Bright tints, expressive and distinctive. Warm, playful and confident in equal measure.
Think: Canva, Go-To Skincare, CommBank
Type B
The Baker
Muted tones, refined and understated. Communicates quality without raising its voice.
Think: Aesop, Bed Threads
Type AB
The Arbiter
Deep shades, high contrast, commanding. Premium and precise in every detail.
Think: Seek, Telstra, SBS

The report

Instant Revenue.
Instant Growth.

A co-branded, agency-ready, 17-page report that scores your client's brand health across five weighted elements, details advised changes, and closes with a prescription of services only your agency can deliver.

25%
Logo
Consistency, scalability and archetype alignment
25%
Colour
Palette consistency and archetype fit
25%
Tone of voice
Language, personality and brand alignment
15%
Photography
Style, consistency and archetype expression
10%
Typography
Typeface choices and hierarchical consistency
DR. BRAND
BRAND PRESCRIPTION
Prepared by Your Agency Name
Client: Hartley & Co.
Recommended Services
Brand Identity Refresh
Logo, colour system and typography overhaul
$8,500
+ GST
Tone of Voice Guidelines
Brand voice, messaging framework and copy templates
$4,500
+ GST
Photography Art Direction
Visual style guide and shoot direction brief
$3,200
+ GST
Website UX & Design
Archetype-aligned site redesign and UX audit
$4,500
+ GST
Content Strategy
12-month content plan aligned to brand archetype
$2,800
+ GST
Total opportunity
$23,500 + GST
These recommendations are based on Hartley & Co.'s brand health assessment and archetype classification. All services are indicative and subject to agency scoping.

At $950 + GST per report, the revenue opportunity unlocked for your agency is 2,000%+.

Step 01
Referral
Log into your agency portal, purchase a report, and share your client's website, logo and colour palette.
Step 02
Diagnosis
DR. BRAND scans their website, scores each element and classifies their archetype, automatically, in minutes.
Step 03
Brand Health Report
Download your co-branded, agency-ready, 17-page editable PDF and walk into the client conversation with authority.

Get started

Ready to diagnose
your first client?

Receive a complimentary client report valued at $950 in your 30-minute demo, no strings attached.

What happens next

We'll respond within one business day to arrange your 30-minute demo and complimentary report.

Or try the free brand health check first.

You're all set.

Thanks for reaching out. We'll be in touch within one business day to arrange your 30-minute demo and complimentary report.