FOR AUSTRALIAN AGENCIES

YOUR CLIENTS' BRAND HEALTH
IS YOUR NEXT REVENUE STREAM.

DR. BRAND is a proprietary brand health assessment platform built exclusively for agencies. Diagnose the strength, trust and positioning of your clients' brands through a structured reporting system designed to uncover strategic gaps, justify higher-value work and create long-term commercial opportunities for your agency.

BOOK A DEMO SEE HOW IT WORKS ↓
3–5x
REPORT RETURN
Average revenue generated per client report.
40 hrs
TEAM CAPACITY
Time returned back to agency teams every month.
2000%*
REVENUE EXPANSION
Additional client services unlocked through DR. BRAND insights.

*Based on an average of $19,500 in suggested agency services identified per report, against a report cost of $950 plus GST. Individual results will vary based on client scope and agency pricing.

FREE BRAND HEALTH CHECK

TEST A CLIENT'S BRAND HEALTH
BEFORE BOOKING A DEMO.

Enter a client's website URL to generate their real brand health score. See how they sit against Australia's most recognised brands before you even pick up the phone.

CHECK BRAND HEALTH
One check per email address.
THE REPORT

A COMPLETE DIAGNOSIS.
A CLEAR PRESCRIPTION.

Every DR. BRAND report delivers a percentage brand health score benchmarked against Australia's most recognised brands, which average 81%. That number is the conversation starter. The gap between where your client sits and where the benchmark is, is the commercial opportunity your agency is positioned to close.

A complete brand health diagnosis delivered as a presentation-ready report. Scored across six elements, benchmarked against Australia's most recognised brands and mapped to the services your agency can deliver.

A scored diagnosis across six brand elements with weighted benchmarks
A proprietary archetype diagnosis that defines what the brand should be
A brand script with colour, typography, tone of voice and social media direction
A prioritised services recommendation mapped to what your agency delivers
Co-branded with your agency identity and rendered in your primary brand colour
Type B Archetype
Brand Health Score
Sally's Salads
42%
May 2026
Logo55%
Colour Palette55%
Tone of Voice45%
Photography28%
Typography30%
Social Media42%
DR. BRAND Benchmark
Australia's most recognised brands average 81% brand health. Sally's Salads is 39 points below the benchmark.
THE METHODOLOGY

THREE STEPS.
ONE COMPLETE PICTURE.

DR. BRAND uses a proprietary assessment framework built around four brand archetypes. The logo is read first as the most deliberate signal of what a brand aspires to be. Every other element is then scored against that signal, revealing exactly where the brand is consistent and where the gaps are costing the business.

01
ASSESS
SIX ELEMENTS.
ONE FRAMEWORK.
Every visible expression of the brand is assessed across the website and digital presence. Each element is scored and weighted by its impact on how customers perceive, trust and choose the brand.
02
DIAGNOSE
ONE ARCHETYPE.
CLEAR DIRECTION.
The dominant brand personality is identified and a health score is generated. The score tells your client exactly where they stand and what the inconsistency is costing them commercially.
Type OType AType BType AB
03
PRESCRIBE
A REPORT.
A ROADMAP.
The brand script translates the diagnosis into a prioritised set of improvements mapped directly to the services your agency delivers. The report is the brief. Your agency delivers the work.
PDF reportSlide deckBrand scriptCo-branded
THE FRAMEWORK

FOUR ARCHETYPES.
EVERY BRAND.

Every business, regardless of size, sector or maturity, aligns to one of four distinct brand archetypes. The diagnosis reveals which one, and becomes the foundation of every recommendation in the report.

O
TYPE O
Bold, direct and built to lead. Exists to be the best and commands attention at scale.
A
TYPE A
Creative, courageous and unconventional. Exists to push boundaries and inspire through difference.
B
TYPE B
Warm, considered and community rooted. Exists to bring out the best in people and build genuine connection.
AB
TYPE AB
Credible, transparent and grounded. Exists to provide truth and reliability as a genuine competitive advantage.

Every brand aligns to one of four distinct archetypes. The diagnosis reveals which one.

WHAT YOUR AGENCY GAINS

A REPORT THAT PAYS
FOR ITSELF IMMEDIATELY.

Every DR. BRAND report ends with a prioritised list of recommended services mapped directly to the findings of the assessment. Each recommendation is a billable opportunity your agency is uniquely positioned to deliver.

The report does not just diagnose the problem. It prescribes the solution and positions your agency as the expert who can deliver it.

Immediate revenue at a suggested client rate of $3,000 per report
A prioritised services list that creates the brief for ongoing work
Stronger client relationships built on strategic clarity
A repeatable process that scales across every client in your portfolio
Suggested Services
BRAND SCRIPT
OVERVIEW
SALLY'S SALADS
SUGGESTED SERVICES
1
Logo design
Logo evolution and brand identity
Est. investment
$4,500
2
Colour and typography
Colour palette and type system
Est. investment
$2,800
3
Copywriting
Tone of voice guide and copy
Est. investment
$3,200
4
Photography
Brand photography brief and shoot
Est. investment
$4,500
Total estimated investment
$15,000
THE PORTAL

EVERYTHING YOUR AGENCY
NEEDS. IN ONE PLACE.

Your DR. BRAND agency portal is set up during your live demo, including one complimentary report credit to experience the platform firsthand. Once active, your agency can run brand health reports, purchase as required, and generate presentation-ready client insights directly through the portal.

01 — ASSESS
AI Powered Brand Assessment
Enter a client's website URL and the platform analyses six brand elements against the diagnosed archetype. Generated in under 10 minutes.
02 — REPORT
17 Page Co-Branded PDF
A fully branded, presentation-ready report delivered as a downloadable PDF. Your agency logo, your brand colour, your name on the cover.
03 — EDIT
Fully Editable Brand Script
Customise tone of voice, brand values, colour palette, typography, suggested services and pricing before presenting to your client.
04 — SOCIAL
Monthly Content Plan
A four week posting template built from the brand's three content pillars. Ready to hand to the client's social media team immediately.
05 — UX
Website Experience Analysis
A structured audit of the client's website across five key experience signals, with specific recommendations for improvement.
06 — REVENUE
Suggested Services with Pricing
A prioritised list of recommended agency services with indicative pricing, ready to present as a scope of work at the end of the report.
PER REPORT PRICING
$950 + GST
At a suggested client rate of $3,000 per report, every assessment pays for itself from the first client conversation. One complimentary report is included when your portal is set up.
BOOK A DEMO

All prices AUD, excluding GST. Access is by invitation only following a live demonstration.

GET IN TOUCH

READY TO START?
LET US RUN A REPORT.

In thirty minutes we will run a live brand health assessment on a client of your choosing. You will see exactly what your clients would receive — a brand health score, a clear archetype and a prioritised brand script that maps directly to services your agency can deliver.

A client or prospect in mind
Their website address and social handles
WHAT HAPPENS NEXT
We will respond within one business day and arrange a live demonstration at a time that suits you. No obligation, no pitch.